We discussed living in the squeeze last blog, so you already know inflation is a nightmare, rent is wild, and a massive chunk of Millennials and Gen Z are grinding out life paycheck to paycheck. Worst, this recent Moneywise article shares frightful findings that point to the death of the American dream for many young people.
We’ve also discussed how budgeting and creating an emergency fund can revive financial hope. But here’s what nobody tells you… the reason you hate budgeting or struggle to hold onto an emergency fund isn't just a math problem, it’s how your brain is wired.
In market research, there’s a framework called VALS (Values and Lifestyles). It proposes that our core psychological motivations dictate how we spend money. If you try to force yourself into a generic, restrictive budget that masks your actual identity, you’ll fall short every single time.
So, let’s start by unmasking and figuring out exactly who you are.
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